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Litteraturhenvisninger

 
  1. Aaker, David A.: Building Strong Brands. The Free Press. London. 2002.
  2. Aaker, David A. & Erich Joachimsthaler: Brand Leadership. The Free Press. 2000.
  3. Aaker, David A. & V. Kumar & George S. Day: Marketing Research. 7th ed, John Wiley & Sons, New York 2001.
  4. Abrahamson, Eric: Change without Pain.Harvard Business Review, July-August, 2000.
  5. Allen, Cliff, Deborah Kania, og Beth Yaeckel: One-to-One Marketing: Building a Relationship Marketing Strategy One Customer at a Time. Wiley. 2001.
  6. Amarasinha, Sascha: Historiefortælling i organisationer. Samfundslitteratur. 2004.
  7. Anderson, James C., Nirmalya Kumar & James A. Narus: Value Merchants. Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press, Boston. 2007.
  8. Apéria, Tony: Brand Relationship Management: den varumärkesbyggande processen. Företagsekonomiska Institutionen, Stockholms universitet. Stockholm 2001.
  9. Apéria, Tony & Rolf Back: Brand Relations Management: Bridging the Gap Between Brand Promise and Brand Delivery. Liber AB and the authors. 2004.
  10. Balvig, Flemming og Ole Dalå: Kreativitetsudvikling. LOK 1969.
  11. Barnes, James G.: Secrets of Customer Relationship Management: It's all about how you make them feel. McGraw-Hill. 2001.
  12. Berg, Ebbe: Fra outlook til insight - mere hvorfor, mindre hvordan. Forlaget Markedsføring. 2007.
  13. Berg, Ebbe: Mindre analyser - større sikkerhed. Orientering fra reklamebureauet. Februar 1976.
  14. Berg, Ebbe og Paul Hegedahl: Målrettet markedsføring. Bevidst anvendelse af segmentation i markedsføringen. LOK 1971.
  15. Bingham, Frank G., Jr., Roger Gomes & Patricia A. Knowles: Business Marketing. Third Edition. International Edition. McGraw Hill, Irwin. 2005.
  16. Bjarkmann, Anette K.: Salg - Skal det læres eller er du født til det? Indsigt, Deloitte, marts 2005.
  17. Block, Birgit-Malene: Mediabudgettering. Flemming Hansen et al. (red.): Kommunikation, mediaplan-lægning og reklamestyring. Bind I. Samfundslitteratur. 2001.
  18. Blunch, Niels J.: Analyse af Markedsdata. Systime. 2000.
  19. Blunch, Niels J.: Anvendelse af Markedsdata. Systime. 1996.
  20. Blunch, Niels: Indsamling af markedsdata. Systime. 1994.
  21. Blythe, Jim: Marketing Communications. Harlow 1999.
  22. Bond, Jonathan & Richard Kirshenbaum: Under The Radar. Talking to Today's Cynical Consumer. John Wiley & Sons, Inc. 1998.
  23. Brown, Shona L. & Kathleen M. Eisenhardt: Competing on the Edge: Strategy as Structured Chaos. Harvard Business School Press, Boston. 1998.
  24. Brown, Stephen: Torment Your Customers (They'll Love It). Harvard Business Review. OnPoint. 2001.
  25. Bruun, Palle, Gregers Mansfeldt, Steen Olesen: International Markedsføring. Gyldendal. 2003.
  26. Category Management Report - Enhancing Consumer Value in the Grocery Industri. Category Management Subcommittee, ECR Best Practices Operating Committee & The Partnering Group. 1995.
  27. Christiansen, Otto. B.: Corporate Branding. Dansk Annoncørforenings nyhedsbrev. September 2005.
  28. Cohen, Morris A., Narendra Agrawal, and Vipul Agraval: Winning in the Aftermarket. Harvard Business Review. May 2006.
  29. Collins, Jim: Good to Great. Why some Companies Make the Leap ... and Others Don't. 2001.
    Eller på dansk: Hvorfor nogle virksomheder tager springet fra god til fantastisk ... og andre ikke. Børsens Forlag. 2002.
  30. Cooperrider, David L., Peter F. Sorensen, Jr., Diana Whitney, Therese F. Yaeger (ed.): Appreciative Inquiry. Rethinking Human Organization Toward a Positive Theory of Change. Stipes Publishing L.L.C. Illinois. 2000.
  31. Cutlip, Scott M., Allen H. Center and Glen M. Broom: Effective Public Relations. Pearson Education International. 2006.
  32. Dall, Mads Ole & Solveig Hansen (red.): Slip anerkendelsen løs. Appreciative Inquiry i organisationsudvikling. Frydenlund. 2001.
  33. Dansk Handel & Service: Det engagerede menneske - ledelse, organisation og kompetence i vidensamfundet. Februar 2001.
  34. Davies, Gary with Rosa Chun, Rui Vinhas da Silva and Stuart Roper: Corporate Reputation and Competitiveness. Routledge. London 2003.
  35. Deign, Jason, Computers with friendly faces. Strategieseurope, nr. 6 marts 2001.
  36. Donath, Bob: 10 kendetegn for annoncer, der virker. Markedsføring, nr. 7, 1986.
  37. Dru, Jean-Marie: Beyond Disruption. Changing the rules in the marketplace. John Wiley & Sons. New York.
  38. Due, Claus: Business to Business markedsføring. J.H. Schultz Information. 1990.
  39. Due, Claus: Integreret markedsføring. Succes gennem samspil. J.H.Schultz Information. 1992.
  40. Edvinsson, L. og M.S. Malone: Intellectual Capital. Piatkus, London, 1997.
  41. Eisenhardt, Kathleen M. & D. Charles Galunic: Coevolving: At last, a way to make synergies work. Harvard Business Review, Jan-Febr 2000.
  42. Elling, Jesper J. og Stig Jørgensen: Vejen til loyale kunder. Hørsholm. 1997.
  43. Ettenberg, Elliot (CEO i Bozell Worldwide Retail), The Four P's of Marketing are Dead, Long Live the Four R's. MMM orientering, nr. 170, febr. 1998.
  44. Erhvervsfremme Styrelsen: Ledelse og vækst. En analyse af små og mellemstore virksomheders ledelse. Juni 1996.
  45. Fog, Bjarke og Arne Rasmussen: Driftsøkonomi I og II, Arnold Busck, 1980/82.
  46. Geuken, Thomas og Gitte Larsen: All Dressed Up - but nowhere to go. Instituttet for Fremtidsforskning. 2007.
  47. Gredal, Karen: Forbrugernes motiver og adfærd. Nyt Nordisk Forlag. Arnold Busck. 1980.
  48. Grønborg, Morten: Storytelling er ikke (blot) historiefortælling - det handler om magt. Fremtidsorientering nr. 4, september 2002.
  49. Grønholdt, Lars & Anne Martensen: Hvor stor er kunderelationens loyalitetsopbyggende effekt? facts om afsætningsøkonomisk forskning. Maj 2001.
  50. Grönroos, Christian: Service Management and Marketing. A Customer Relationship Management Approach. Wiley, New York. 2000.
  51. Gummesson, Evert: Total Relationship Marketing. Rethinking Marketing Management: From 4Ps to 30Rs. Butterworth-Heinemann. 2000.
  52. Haig, Matt: Brand Failures. The truth about the 100 biggist branding mistakes of all time. Kogan Page. 2003.
  53. Hansen, Flemming: Forskning i kunderelationer og hvad deraf følger. facts om afsætningsøkonomisk forskning. Maj 2001.
  54. Hansen, Flemming, Gitte Bach Lauritsen & Lars Grønholdt (red.): Kommunikation, mediaplankægning og reklamestyring. Bind I. Samfundslitteratur. 2001.
  55. Hansen, Lotte Yssing og Flemming Hansen: Advertising and promotion effectiveness - learnings from a five-year study. Research Paper no. 18. Advertising Research Group. Copenhagen Business School. June 10, 2001.
  56. Hansen, Lotte Yssing og Flemming Hansen: The Nature of Central and Peripheral Advertising Information Processing. Research Paper no. 12. Advertising Research Group. Copenhagen Business School. January 4/ 2001.
  57. Hartong, Leo: At vågne op i drømmen. Nondual bevidsthed. Borgen. 2008. (Originalens titel: Awakening to the Dream)
  58. Hatch, Mary Jo & Majken Schultz: Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass. 2008.
  59. Heath, Robert: The Hidden Power of Advertising. How low involvement processing influences the way we choose brands. Admap Publications. UK. 2001.
  60. Hegedahl, Paul & Bøje Larsen (red.): Ledelsen og livet. En citat- og aforismesamling for ledere. Forlaget Sporskiftet. 1997.
  61. Helmstetter, Greg og Pamela Metivier: Affiliate Selling. Building Revenue on the Web. Wiley. 2000.
  62. Hildebrandt, Steen: Hildebrandt hver dag! 365. Børsens Forlag. 2005.
  63. Hill, Richard: National characteristics. Strategieseurope, nr. 6 marts 2001.
  64. Holbæk-Hansen, Leif: Markedsforskning. Et hjelpemiddel til bedre beslutninger i bedriftene. Johan Grundt Tanum. Oslo 1958.
  65. Hollensen, Svend: Global Marketing. A market-responsive approach. Prentice Hall. 1998.
  66. Holmlund, M: How can we Capture the Inside of a Business Relationship. Industrial Marketing Management, 2000.
  67. Hutt, Michael D. & Thomas W. Speh: Business Marketing Management. A Strategic View of Industrial and Organizational Markets. Harcourt College Publishers. 2001.
  68. Håkansson, H. & I. Snehota: Developing Relationships in Business Markets. London, Routledge. 1955.
  69. Inkpen, A., og N. Choudhury: The Seeking of Strategy where it is not: Towards a Theory of Strategy Absence. Strategic Management Journal, 16, 1995.
  70. Instituttet for Fremtidsforskning (red.: Klaus Æ. Mogensen): Creative Man. Gyldendalske Boghandel, Nordisk Forlag. København. 2004.
  71. Jakobsen, Poul Erik: Nye trends i ledelse og udvikling: Strategisk planlægning og fremtidsforskning er død!. TID & tendenser, nr. 1 februar 2001.
  72. Jensen, Jesper Bo: Fremtidens unge udfordrer kendte organisationsformer, Tid & Tendenser, august 2002.
  73. Jensen, Rolf: The Dream Society. How the Coming Shift from Information to Imagination will Transform your Business. McGraw-Hill. 1999.
  74. Jensen, Rolf: (The Dream Society 2:) Heartstorm. Fra reklame til storytelling. Jyllands-Postens Erhvervsbogklub | JPBøger. Oktober 2002.
  75. Johnsen, Erik: Managing the Managerial Process. DJØF Publishing, 2002.
  76. Johnston, Jim: What we need are some new door openers. Communications Arts. 1991.
  77. Jørgensen, Niels & Per V. Freytag: Customer relationship marketing - to skridt frem og et tilbage eller omvendt? facts om afsætningsøkonomisk forskning. Maj 2001.
  78. Jørgensen, Ole Ravn: Virksomhedsfilosofi Ledelsesfilosofi. Fra metode til forståelse. Schultz. 1986.
  79. Jørgensen, Ole Ravn: Tænk fremtiden - om kvalitet i ledelse, politik og undervisning. Borgen. 1999.
  80. Kaplan, Robert S. og David P. Norton: The Strategy-Focused Organization. How balanced scorecard companies thrive in the new business environment. Harvard Business School Press, Boston, 2001.
  81. Kim, W.Chan & Renée Mauborgne: Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, Boston, Massachusetts. 2005.
  82. Klein, Naomi: NO LOGO. Taking Aim at the Brand Bullies. Picador. New York. 1999.
  83. Kolind, Lars: Kolind Kuren. Fra bureaukrati til vækst. Jyllands-Postens Forlag. 2006.
  84. Konggaard, Lars: Projektorganisering - en vej til større indtjening og vækst. Deloitte nyhedsbrev, marts 2004.
  85. Kotler, Philip: Marketing Management: Analysis, Planning and Control. Prentice-Hall. New York. 1984
  86. Kotler, Philip: Marketing Management, The Millennium Edition. Prentice-Hall. 2000.
  87. Kotler, Philip & Kevin Lane Keller: A Framework for Marketing Management. Third Edition. Pearson Prentice Hall. 2007.
  88. Kounalakis, Markos, Drew Banks, Kim Daus: Beyond Spin. The Power of Strategic Corporate Journalism. Jossey-Bass Publishers, San Francisco. 1999.
  89. Krabbe, Anders, Klaus Lund og Michael Nielsen: CRM. Implementering af kundeorienteret ledelse. Børsens Forlag. 2000.
  90. Krugman, H.E.: The Impact of Television Advertising. Learning without involvement. Public Opinion Quarterly, 29, 1965.
  91. Lamb, Charles W., Jr., Joseph F. Hair, Jr., & Carl McDaniel: Essentials of Marketing. Fourth Edition. Thomson, South-Western. USA. 2005.
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  93. Laurie, Donald L., Yves L. Doz, and Claude P. Sheer: Creating New Growth Platforms. Harvard Business Review, May 2006.
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  95. Linstone, H.A. & M. Turoff, Ed.: The Delphi Method: Techniques and Applications. Reading MA, Addison-Wesley. 1975.
  96. Luther, William M.: The Marketing Plan. How to Prepare and Implement It. Amacom. New York. 2001.
  97. Maagaard, Jan: Reklame- og mediabureauets rolle i mediaplanlægningen. Flemming Hansen et al. (red.): Kommunikation, mediaplanlægning og reklamestyring. Bind I. Samfundslitteratur. 2001.
  98. Madsen, Børge O.: Det var bare reklame. Historien om dansk reklame siden 70'erne. København. 1998.
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