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  1. Aaker, David A.: Building Strong Brands. The Free Press. London. 2002.
  2. Aaker, David A. & Erich Joachimsthaler: Brand Leadership. The Free Press. 2000.
  3. Aaker, David A. & V. Kumar & George S. Day: Marketing Research. 7th ed, John Wiley & Sons, New York 2001.
  4. Abrahamson, Eric: Change without Pain.Harvard Business Review, July-August, 2000.
  5. Allen, Cliff, Deborah Kania, og Beth Yaeckel: One-to-One Marketing: Building a Relationship Marketing Strategy One Customer at a Time. Wiley. 2001.
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  8. Andersen, Michael Moesgaard, Morten Froholdt og Flemming Poulfelt: Return on Strategy. Når strategi kan skabe afgørende resultater. 2010 Taylor & Francis. L&R Business. 2010.
  9. Anderson, James C., Nirmalya Kumar & James A. Narus: Value Merchants. Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press, Boston. 2007.
  10. Apéria, Tony: Brand Relationship Management: den varumärkesbyggande processen. Företagsekonomiska Institutionen, Stockholms universitet. Stockholm 2001.
  11. Apéria, Tony & Rolf Back: Brand Relations Management: Bridging the Gap Between Brand Promise and Brand Delivery. Liber AB and the authors. 2004.
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  13. Bangsholm, Claus: Det Kommunikerende Menneske - Kommunikation it A. Erhvervsskolernes Forlag. 2009.
  14. Barnes, James G.: Secrets of Customer Relationship Management: It's all about how you make them feel. McGraw-Hill. 2001.
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  16. Berg, Ebbe: Mindre analyser - større sikkerhed. Orientering fra reklamebureauet. Februar 1976.
  17. Berg, Ebbe og Paul Hegedahl: Målrettet markedsføring. Bevidst anvendelse af segmentation i markedsføringen. LOK 1971.
  18. Bingham, Frank G., Jr., Roger Gomes & Patricia A. Knowles: Business Marketing. Third Edition. International Edition. McGraw Hill, Irwin. 2005.
  19. Bjarkmann, Anette K.: Salg - Skal det læres eller er du født til det? Indsigt, Deloitte, marts 2005.
  20. Block, Birgit-Malene: Mediabudgettering. Flemming Hansen et al. (red.): Kommunikation, mediaplan-lægning og reklamestyring. Bind I. Samfundslitteratur. 2001.
  21. Blunch, Niels J.: Analyse af Markedsdata. Systime. 2000.
  22. Blunch, Niels J.: Anvendelse af Markedsdata. Systime. 1996.
  23. Blunch, Niels: Indsamling af markedsdata. Systime. 1994.
  24. Blythe, Jim: Marketing Communications. Harlow 1999.
  25. Bond, Jonathan & Richard Kirshenbaum: Under The Radar. Talking to Today's Cynical Consumer. John Wiley & Sons, Inc. 1998.
  26. Brown, Eileen: WORKING THE CROWD - Social Media Marketing for Business. British Informatics Society Limited. 2010.
  27. Brown, Shona L. & Kathleen M. Eisenhardt: Competing on the Edge: Strategy as Structured Chaos. Harvard Business School Press, Boston. 1998.
  28. Brown, Stephen: Torment Your Customers (They'll Love It). Harvard Business Review. OnPoint. 2001.
  29. Bruun, Palle, Gregers Mansfeldt, Steen Olesen: International Markedsføring. Gyldendal. 2003.
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  31. Christiansen, Otto. B.: Corporate Branding. Dansk Annoncørforenings nyhedsbrev. September 2005.
  32. Cohen, Morris A., Narendra Agrawal, and Vipul Agraval: Winning in the Aftermarket. Harvard Business Review. May 2006.
  33. Collins, Jim: Good to Great. Why some Companies Make the Leap ... and Others Don't. 2001.
    Eller på dansk: Hvorfor nogle virksomheder tager springet fra god til fantastisk ... og andre ikke. Børsens Forlag. 2002.
  34. Cooperrider, David L., Peter F. Sorensen, Jr., Diana Whitney, Therese F. Yaeger (ed.): Appreciative Inquiry. Rethinking Human Organization Toward a Positive Theory of Change. Stipes Publishing L.L.C. Illinois. 2000.
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  36. Dadkhah, Mohammad: Online Marketing: Den røde tråd. Underskoven. AdForce1 ApS. 2012.
  37. Dall, Mads Ole & Solveig Hansen (red.): Slip anerkendelsen løs. Appreciative Inquiry i organisationsudvikling. Frydenlund. 2001.
  38. Dansk Handel & Service: Det engagerede menneske - ledelse, organisation og kompetence i vidensamfundet. Februar 2001.
  39. Davies, Gary with Rosa Chun, Rui Vinhas da Silva and Stuart Roper: Corporate Reputation and Competitiveness. Routledge. London 2003.
  40. Deign, Jason, Computers with friendly faces. Strategieseurope, nr. 6 marts 2001.
  41. Donath, Bob: 10 kendetegn for annoncer, der virker. Markedsføring, nr. 7, 1986.
  42. Dru, Jean-Marie: Beyond Disruption. Changing the rules in the marketplace. John Wiley & Sons. New York.
  43. Due, Claus: Business to Business markedsføring. J.H. Schultz Information. 1990.
  44. Due, Claus: Integreret markedsføring. Succes gennem samspil. J.H.Schultz Information. 1992.
  45. Edvinsson, L. og M.S. Malone: Intellectual Capital. Piatkus, London, 1997.
  46. Eisenhardt, Kathleen M. & D. Charles Galunic: Coevolving: At last, a way to make synergies work. Harvard Business Review, Jan-Febr 2000.
  47. Elling, Jesper J. og Stig Jørgensen: Vejen til loyale kunder. Hørsholm. 1997.
  48. Ettenberg, Elliot (CEO i Bozell Worldwide Retail), The Four P's of Marketing are Dead, Long Live the Four R's. MMM orientering, nr. 170, febr. 1998.
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  51. Gabrielsen, Jonas og Tanja Juul Christiansen: Talens magt - indføring i mundtlig retorik. Academica, 2009.
  52. Geuken, Thomas og Gitte Larsen: All Dressed Up - but nowhere to go. Instituttet for Fremtidsforskning. 2007.
  53. Gredal, Karen: Forbrugernes motiver og adfærd. Nyt Nordisk Forlag. Arnold Busck. 1980.
  54. Grønborg, Morten: Storytelling er ikke (blot) historiefortælling - det handler om magt. Fremtidsorientering nr. 4, september 2002.
  55. Grønholdt, Lars & Anne Martensen: Hvor stor er kunderelationens loyalitetsopbyggende effekt? facts om afsætningsøkonomisk forskning. Maj 2001.
  56. Grönroos, Christian: Service Management and Marketing. A Customer Relationship Management Approach. Wiley, New York. 2000.
  57. Gummesson, Evert: Total Relationship Marketing. Rethinking Marketing Management: From 4Ps to 30Rs. Butterworth-Heinemann. 2000.
  58. Haig, Matt: Brand Failures. The truth about the 100 biggist branding mistakes of all time. Kogan Page. 2003.
  59. Hansen, Flemming: Forskning i kunderelationer og hvad deraf følger. facts om afsætningsøkonomisk forskning. Maj 2001.
  60. Hansen, Flemming, Gitte Bach Lauritsen & Lars Grønholdt (red.): Kommunikation, mediaplankægning og reklamestyring. Bind I. Samfundslitteratur. 2001.
  61. Hansen, Lotte Yssing og Flemming Hansen: Advertising and promotion effectiveness - learnings from a five-year study. Research Paper no. 18. Advertising Research Group. Copenhagen Business School. June 10, 2001.
  62. Hansen, Lotte Yssing og Flemming Hansen: The Nature of Central and Peripheral Advertising Information Processing. Research Paper no. 12. Advertising Research Group. Copenhagen Business School. January 4/ 2001.
  63. Hartong, Leo: At vågne op i drømmen. Nondual bevidsthed. Borgen. 2008. (Originalens titel: Awakening to the Dream)
  64. Hatch, Mary Jo & Majken Schultz: Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass. 2008.
  65. Heath, Robert: The Hidden Power of Advertising. How low involvement processing influences the way we choose brands. Admap Publications. UK. 2001.
  66. Hegedahl, Paul & Bøje Larsen (red.): Ledelsen og livet. En citat- og aforismesamling for ledere. Forlaget Sporskiftet. 1997.
  67. Helmstetter, Greg og Pamela Metivier: Affiliate Selling. Building Revenue on the Web. Wiley. 2000.
  68. Hildebrandt, Steen: Hildebrandt hver dag! 365. Børsens Forlag. 2005.
  69. Hill, Richard: National characteristics. Strategieseurope, nr. 6 marts 2001.
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  71. Hollensen, Svend: Global Marketing. A market-responsive approach. Prentice Hall. 1998.
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